Pulse Fibre Doubles Down on Price Certainty Amid Industry U-Turns and New OFCOM Rules

no mid contract price rises. Image with wifi contact with an x over it.

No Surprises, No Hidden Fees – The Price You Sign Up for Is the Price You Pay

With Ofcom regulations having been introduced to stop inflation-linked price rises in broadband contracts, Pulse Fibre is proud to reaffirm its long-standing commitment to fixed pricing. While some broadband providers are moving away from previous promises of price stability, introducing mid-contract price rises that could impact cost-conscious consumers, Pulse Fibre is doubling down on transparency, predictability, and fairness.

Recent news highlights that another major provider has introduced annual price hikes on most of its fixed-term broadband deals, despite having previously campaigned against mid-contract price rises. This shift underscores a wider trend in the industry: key fibre providers are no longer guaranteeing no mid-contract price increases.

Impact on Consumers

This means that many customers, particularly those currently tied into long-term contracts, are now facing unplanned price hikes or steep exit fees often costing hundreds of pounds. In today’s cost-of-living climate, this added financial strain comes at a time when household budgets are already stretched.

no mid contract price rises. wifi contract graphic with an x in the bottom right

What Ofcom’s New Rules Mean

Ofcom’s regulations require broadband providers to clearly state any future price increases in exact pounds and pence at the point of sale – putting an end to vague inflation-based adjustments. While this is a step in the right direction, Pulse Fibre has always gone further by offering fixed pricing from day one, with no hidden clauses or conditional increases.

For consumers who feel let down by shifting policies elsewhere in the market, Pulse Fibre offers a reliable alternative. As the industry evolves, Pulse Fibre remains firm in its values; price stability, transparency, and customer-first service.

To learn more about Pulse Fibre’s pricing and service options, visit www.pulsefibre.co.uk.

About the author

Reece Dopson

Currently the Finance Director at Pulse Fibre, Reece has a decade of experience in Corporate Finance, Investment and Wealth Management.

He is a member of the ACCA (Association of Chartered Certified Accounts), CISI (Chartered Institute for Securities and Investment) and IOD (Institute of Directors).

Pulse Fibre is building the next generation of full-fibre infrastructure for the UK, deploying state of the art future-proof connectivity to residential properties. We implement our own end-to-end dedicated fibre optic network, giving us full control of design, installation and maintenance.