Broadband customers have long faced unexpected mid-contract price rises linked to inflation, but Ofcom’s new regulations aim to change the clarity when it comes to informing customers of price increases. While many providers have raised prices mid-contract, Pulse Fibre has not done so. With Pulse Fibre, the price you sign up for is the price you pay. This means no surprises and no hidden fees. Here is what these changes mean and why Pulse Fibre remains an internet service provider that you can trust.
What are mid-contract price rises in the broadband industry?
Mid-contract price increases occur when broadband providers raise their service charges during the term of a customer’s contract, often linking these hikes to inflation rates. This practice can lead to unexpected costs for consumers.
How has Ofcom addressed inflation-linked mid-contract price rises?
In July 2024, Ofcom announced a ban on inflation-linked mid-contract price rises. Effective from January 17, 2025, providers must clearly state any price increases in exact monetary terms at the point of sale, ensuring customers are fully informed before entering a contract.
How does Pulse Fibre’s pricing policy differ from other providers?
Unlike many broadband providers, Pulse Fibre has never implemented mid-contract price increases. When you sign up for a 12-month contract with Pulse Fibre, the price remains consistent throughout the term. In fact, Pulse Fibre hasn’t raised its prices in years, demonstrating a commitment to stability and transparency for customers.
Why is price stability important for broadband customers?
Price stability allows customers to budget effectively without the concern of unexpected increases. It fosters trust between the provider and the customer, ensuring a transparent and predictable service agreement.
How can I ensure my broadband provider offers transparent pricing?
To ensure transparent pricing, review the terms of service carefully before signing a contract. Additionally, stay informed about industry regulations to understand your rights as a consumer.
What should I do if my current provider imposes mid-contract price increases?
If your provider imposes unexpected mid-contract price increases, contact their customer service to discuss your concerns. You may have the option to renegotiate your contract or switch to a provider like Pulse Fibre that offers fixed pricing. Always ensure you understand any potential penalties or fees associated with changing providers.
At Pulse Fibre, we prioritise our customers’ peace of mind by offering consistent and transparent pricing. Our commitment to no mid-contract price increases reflects our dedication to providing reliable and trustworthy broadband services.
Currently the Finance Director at Pulse Fibre, Reece has a decade of experience in Corporate Finance, Investment and Wealth Management.
He is a member of the ACCA (Association of Chartered Certified Accounts), CISI (Chartered Institute for Securities and Investment) and IOD (Institute of Directors).
Pulse Fibre is building the next generation of full-fibre infrastructure for the UK, deploying state of the art future-proof connectivity to residential properties. We implement our own end-to-end dedicated fibre optic network, giving us full control of design, installation and maintenance.
